Dr. Tina White Potter is currently the Managing Partner of Retail Consulting Services, LLC. based in Plano, Texas. Her focus is on developing and executing strategies and marketing that generate sales and business growth.
She has over 25 years of retail, strategy, and marketing experience. She helps brands, retailers, and manufacturers achieve profitable growth, through strategic and practical advice based on consumer and customer insights, market analysis, and operational expertise gained through industry experience.
EXPERIENCES
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Advisory to 100 million dollar jeanswear manufacturer identifying sales and profit opportunity in a $9.3 billion dollar business.
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Lead strategic development planning for a major retailer. Developed a strategic plan that was launched resulting in positive comp store sales over 8 consecutive quarters with improved EBIT.
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Instrumental in conception and launch of Men's Big & Tall retailer, The Foundry Big & Tall Supply Co. Launched 10 stores initially with long term plans to grow to 300 stores.
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Directed the Price Clarity Communication team at a major retailer, which identified opportunities in key areas of merchandise improving price and value. Five of eight businesses outperformed their division. Seven of eight businesses outperformed the total company. Value perception improved 340 basis points.
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A small business wanted a strategic plan to relaunch the women’s apparel boutique in a new format. Developed a new mission and vision statement ensuring the value proposition was representative of the brand. The client’s business turned around with double-digit increases within the first month. Her success continued following a consistent social media campaign.
